I don’t get it. Why do newcomers feel a need to come up with new names for their neighborhoods? Is this one of those customs of the middle-class species? Or is it just someone trying to make a buck?
Check out this paper I recently picked up over in the Fairfax District and their attempts to rename the area as SOHO aka South Hollywood. First, that name is pretty fucking stupid: it continues this needless fascination with New York for cultural guidance. (WWMAD?) Plus it’s the tired moniker of choice for every fake ass “creative” neighborhood, and yes, that includes you NOHO.
Lucky for us, this paper actually has a long-winded “story” about how they came up with this new uninspired name for the Fairfax area. The website they link doesn’t have that info, but click ahead to see why they feel at ease taking an eraser to some of the common names for this area.