I was just out and about in my Sunset Junction neighborhood when I spotted the new MAPHAWK GUIDE. You know, that little fold-out map hipster directory recently featured here as an Eastside sore spot and popular combustible agent.
I picked one up expecting to see their continued misuse of the Eastside name, when I beheld something startling……
Did they in fact decide to cease and desist from misusing the good Eastside name????
This new map now only trumpets: SILVER LAKE-ECHO PARK-LOS FELIZ on it’s cover and inside. Nowhere else does it even mention the word Eastside.
Wow. I’d call this a victory of sorts, no? Do I think we here had something to do with this? Tu que crees-Cabron??!!! Damned straight I do.
I will give MAPHAWK some credit at this point for finally taking the high road, but I’ll also state that it never should have come to this being an issue at all.
I’ll admit that it is true that Los Feliz/Silver Lake /Echo Park are EAST of SOMETHING. Heck- Santa Monica is east of something. But that’s not the argument. I say call these areas anything you want; East Hollywood, South NoHo, whatever. Just don’t call it THE EASTSIDE because that name is our historic identity and it means something to us who are from there. That’s all.
Anyway, Im glad that they’ve stopped putting “Eastside” on their maps. I’m guessing that their last marketing meeting over at MAPHAWK headquarters went something like this:
Arnold Maphawk: “…So then, what kind of graphics do we want for this new 2009-2010 Maphawk Eastside edition?”
Willis Maphawk: …”Umm, yeah, about that,……I think we’re not going with the “Eastside” theme this time around”…..
Arnold Maphawk: “What you talkin ’bout Willis????!!!
Arnold Maphawk: “Regretably, our demographic in that area is getting kinda wise. You know, their need for a hip moniker seems to have become outweighed by their sense of guilt and stigma about using that silly little Eastside name”….
Willis Maphawk: “Oh, I get ya, It’s about those people over there waaay past downtown, right?. What the heck is their problem? They’re getting a new subway line for Crissakes! How do they know about our map guides anyway?? Our maps are in English”!!!
Arnold Maphawk: “Look, let’s just cool it with the Eastside thing for now. It’s just not really working for me anymore anyway.”
Willis Maphawk: “Dude, it had a nice ring to it. Our advertisers love it! My sister in law from Michigan just bought a house in Echo Park and loves telling her family back home that she lives in the Eastside of L.A.! Come on, work with me here!”
Arnold Maphawk: ….”Let’s just move on, OK?? ……..Who’s handling the TWO BOOTS pizza account”?
Willis Maphawk: “I’ve got TWO BOOTS for your ASS MotherF’R!!! And why can’t I get some good Chicago style pizza here in L.A. anyway”????”