I drove by this place recently on Beverly Blvd. east of Atlantic, and I was intrigued by what appeared to be a very unique kind of video rental store. The décor and Horror film imagery of the storefront had me wondering; “Could this be a specialized, horror/cult film genre video store in E.L.A? The kind of place I dream about? –Wow!”
I couldn’t wait to check it out. This seemed like “my kind of place”, while living in the Eastside, I usually had to travel across town to find a place like this to satisfy my eclectic tastes for off beat and cult style entertainment.
I paid them a visit on this weekday afternoon only to find them closed. Damn! Disappointed, I checked out their business hours. OPEN FROM 5PM TO 10PM MON THRU FRI. WEEKENDS 12 TO 10PM. Even their hours were trippy!
My curiosity and persistence grew and finally paid off this weekend when I at last was able to enter and explore this demonic Eastside sanctum of ghoulish delights!
The owner, TONY, has some wickedly good taste for alternative cinema to say the least.
He’s an extremely amiable and soft spoken cat. I spent a pleasant and interesting time discussing his new business and sharing our philosophies about alternative art & culture in the East vs. West side of town context. After laboring at preparing the building space for nearly a year, he finally opened for business not long ago. Like many of us who grew up with a passion for fantasy and horror, he envisioned FROM BEYOND and harbored a dream to one day open this store. Finally, he and his cousin decided that they could continue simply dreaming about it or take the real steps towards making their dream a reality. After overcoming that huge leap of the realities of manifesting their dream, the FROM BEYOND store is now open in the Eastside. A true labor of love!
A few years back, TONY lived in the Los Feliz neighborhood where he became a fan of the old MONDO VIDEO store, the now defunct fringe cinema emporium that claimed one of the greatest collections of sleazy and aberrant cinema ever to disgrace the screens.
TONY has taken that model and perfected it to eclectic ideals for those of us who treasure good storylines, and good direction in our cult/horror entertainment, beyond the predictable splatterfests. His selections reach into the furthest creepy and bizarre corners of the world to include titles from Brazil’s COFFIN JOE, Lucha films, Euro-Horror/Trash, Extreme Asian Cinema, Exploitation films, Classic Monsters, and countless undiscovered treasures, thanks to the deep & diligent cinema archiving that Tony has now put together for his film catalog at FROM BEYOND. (I assume that the store name is taken from the classic H.P. Lovecraft story). There are plans to expand the interior use of the store into art gallery displays and also to present back alley film screenings in the near future. If this is your cup of poison, I highly recommend you drop in an say Hello and check out the store.
Here are some truly remarkable facts I learned about the store:
• Most movie rentals are only $2.00!
• He is very flexible on the return dates. He has yet to charge a late fee!
• Tony works at a full time job downtown during the week, thus explaining his limited store hours. Not only does he commute from his day job to his business every day, he commutes on the bus!
Tony adds: “Also, if there is any movie that you are looking for, hit me up. Maybe we might have it, if not, I can search for it. That’s the thrill of this for me!!!! Have a ghoul day!!!!!!”
Warning: If you are faint hearted, have a weak stomach, or get easily offended at movies that depict scenes with blood, gore, violence, drugs, and/ or sex in them, we recommend that you visit the local Blocksucker down the street. But, if you are cool with this and enjoy watching movies about monsters, vampires, zombies, cannibals, aliens, ghosts, freaks, madmen, Mexican wrestlers, samurais, gangsters, bikers, hookers, druggies, etc… Welcome, please step right in!!! We are located at:
5414 E. Beverly Blvd, East L.A., 90022. We are just two blocks east of Atlantic Blvd. Hours: Weekdays 5:00PM-10:00PM Weekends 12:00PM-10:00PM . * (323) 722-2298
Please note, sometimes we’ll have to close for a brief period, but I will leave note well in advance when we do, Thanks!!!
FROM BEYOND DVD & VIDEO STORE
“Specializing in unique and obscure films from around the world!!!!!!”
One more reason to not have to go to THE WESTSIDE to suit your eclectic tastes!
Support our locals!